Monday, April 17, 2017

More Indian Than You Think

This post is part of a blogging contest. Readers are advised to make their own inquiries about being Indian, about being more Indian, about being more Indian than you, about thinking, and about any or all of their subsidiaries.

In the whirlwind of daily life, it is easy to lose sight of things. Reminders are helpful, but more often than not, we need an upper cut to drive things home. Tolerance, patience, compassion, generosity - all of these now come with the same emoji - loser. They just don't cut it.

Max Mueller wrote about decay that sets into religions and the need for a Hindu reformation way back in the 19th century. This was the result of his Indic studies and hobnobbing with mixed up fellows like Ram Mohun Ray and the like. The reminder was helpful, but we needed 150 years and an upper cut like the present revivalism to show us how deep the rot. Yehudi Menuhin, Philip Glass and The Beatles promoted Indian music better than did music producers in India. The reminder was helpful, but the last few decades of double-entendre-laden item songs makes urban bling look like poetry and Katy Perry like the face of protest music.

Lufthansa's More Indian Than You Think campaign set me thinking about what it meant to me to be Indian, and "how my ideologies, values and culture have contributed to my success." And what was even more exciting was that it came packaged as a contest. All who follow my work know how much I love contests. There was no way I would let up on this one.

I first did a search for Indian values - this is what the top result, the one that Google puts in an authoritative box, says -  Tyaga, which is renunciation, Dana, which is liberal giving. Nishtha, which is dedication, Satya, which is truth, Ahimsa, which is non-violence, Upeksha, which is forbearance. Followed by a read more link.


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